If you look at range bags, tactical bags, and other offerings from 5.11 Tactical you'll notice they aren't cheap. You can find alternatives for 20-50% cheaper. So why buy 5.11 Tactical and who is buying their products?

I bought my first 5.11 Tactical Rush 72 hour bag because I needed something that was large, strong, and had plenty of storage pockets. Did I get what I paid for? Absolutely. The bag was everything I needed times two. It was bigger, stronger, and had more pockets than I could imagine. I loaded (2) .50 caliber ammo cans full of ammo (about 40 pounds each) and the bag had problems carrying it.

5.11 Tactical gear is expensive. However, this is one of the few cases today where you truly get what you pay for. If you need a bag that will hold up to wear and tear over the years, then 5.11 Tactical is your best bet. Their products are fairly innovative, well thought out, and great quality.